One of my very first concepts as a junior copywriter was for a temping agency, “The difference between working with and working for”. The client hated it and said, in a very precise Dutch accent, five minutes into the presentation, I prefer people to work for me. I’d love to write here that the company has since disappeared and that I’m now a world-famous creative strategist and copywriter. But no, that company is today the global leader in the HR services industry.

Damn, I should have learnt from him, and then I wouldn’t be writing this bloody intro to my website and stubbornly defending being someone who likes working with people, not for them.